MAGIC MOMENTS, INSIDE is an exhibition that will be held in Milan, at the gallery Viafarini (Via Carlo Farini 35, 20159 Milan), from April the 9th to April the 14th 2013. It will take place at the same time of this year's Salone Internazionale del Mobile and its usual side event the Fuori Salone. The exhibition brings together many innovative prototypes and works of design, architecture, photography, video and other applied arts, produced by Burg Giebichenstein University of Art and Design Halle and ALADlabs, Politecnico di Milano. It is the beginning of a new platform and an original and interesting collaboration between some of the most dynamic schools and cultural environments.

During the week several events will open up new fields of research and experimentation. Daily at 5 p.m. Volup-thé will take place, which is a revival of a very civilised ritual that these days has fallen into oblivion, to support and demonstrate the need for and the possibility of a balanced, sustainable and more enjoyable social life. The exhibition is promoted by Goethe-Institut Mailand and is held under the patronage of the Consulate General of the Federal Republic of Germany, Fondazione Politecnico di Milano, Department of Design at POLIMI and the Chamber of Commerce Italy-Germany.

Presentation to the press is going to take place on Monday, 8th April 2013 from 03:00 p.m. to 06:00 p.m. The opening hours are from Tuesday, 9th April, to Sunday, 14th April, from 09:00 a.m. to 09:00 p.m. daily, plus evening events.