Francesca Ferrari meets Playarchitecture and Prando e Rosso

Foto: ALADlabs

Archive: SOARC
Fonds: ALAD, SEJU
Francesca Ferrari meets Playarchitecture and Prando e Rosso

Foto: ALADlabs

Archive: SOARC
Fonds: ALAD, SEJU
Francesca Ferrari meets Playarchitecture and Prando e Rosso

Foto: ALADlabs

Archive: SOARC
Fonds: ALAD, SEJU
Conference: Francesca Ferrari meets Playarchitecture and Prando e Rosso
Series: Conversations on design, Design practices

In this edition of the Conversations on Design the photographer Francesca Ferrari encounters Gianmaria Sforza of PlayArchitecture and Riccardo Rosso of Prando e Rosso. The resulting conversation is a collage of stories about objects and images.

Riccardo Rosso presents objects such as vases and plates in porcelain of peculiar shapes and colours, tables with strange animals attached to them or telecommunication devices designed for the Italian company Brondi. All these objects are connected by the same desire: to enrich our lives with references to the unknown, to the exotic, to pull us out of the monotony of minimalism.

In the case of Gianmaria Sforza there is the same generosity as in the works of Prando e Rosso. Every object is an invention. A wide board suspended by two elements, which remind us of a ladder, a narrower one suspended by two pieces, which resemble the back of a simple chair or a bee hive inside a small and simple box fixed with a strap to a concrete beam above our head: the single elements are quite often simple, sometimes fragments of something else, the materials are not pretentious, they do not cost much, but here somehow someone brought them miraculously together, assembled them in some sort of instant construction.

The inventive gesture as some sort of generous productive contribution to the world is also present in the work of Francesca Ferrari. Her images present us with the beauty of the everyday. They are always taken on location, outside, in the world. Through them we encounter unexpected forms, colours, geometries and spaces. Here a simple large sheet becomes a kind of landscape, the retaining walls of a sport venue is framed as some sort of mysterious space with only the sky as its background. In addition Francesca Ferrari also suggests, with the help of her images as well as precious books from her private collection, different ways of approaching and developing a personal visual culture.



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© ALADlabs, SOARC
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Curated by: Stephan Jung

Discussants: Arturo Dell'Acqua Bellavitis, Marinella Ferrara, Luciano Galimberti, Franco Raggi, Francesco Trabucco, Maurizio Vogliazzo

Organized by:
SOARC   ALADlabs  

In collaboration with:

Under the patronage of: